Viral Puma Ad

This ad is from the early 2003. PUMA officials denied that they made this ad and threatened to sue anyone who posted it. In January 2006 Peter Kim (ex PUMA International Marketing Manager) solved the mystery aroud this viral ad:

What really happened - a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary. They got nothing and emailed the ads to friends; from that point it snowballed. As you can guess, when the PUMA powers-that-be decided to get all corporate on the blogosphere, the whole thing exploded. Poor Pete M.’s (PUMA GC in the US) email inbox exploded with junk after that, with his name being on the cease and desist. No “Brazilian Maxim”, no evil master plan (they’re real but we’ll say they’re fake), but online store sales were up like CRAZY for a couple of weeks. Too bad we didn’t even have the shoes in the ads in stock!

Diesel Jeans Campaign

Diesel S.p.A. first started in Italy and their jeans spreed all over the world. Renzo Rosso is the owner and the CEO for this company and him must be very proud by his work. Diesel France ordered a great advertising campaign back in 2005 to ER 27 Agency. This advert won a silver award at Epica (europe’s premier creative awards)

Aprilia Advertisements

A simple advertising campaign, I don’t see anything special.

Advertising Agency: Bcube Milan
This Aprilia RSV has a unique 60-degree angle between the cylinders to give shorter and more compact engine. Aprilia has quickly earned a reputation for reliability and quality.

Blush Advertising Campaigns

Blush is a lingerie store from Germany.

From 2006 until now they have some good or some bad advertising campaigns. I gathered them together in a single post.











I like their campaigns because all of them leak out sensuality.
Let’s face it : Everybody wants to get some…

Advertising Agency: BBDO, Berlin.

It's Just in YOUR Mind Advertising

Club Med Ads

Creative Print Ads for Liquor - Smirnoff